Case studies135 B2B campaigns, every one listed

The best, the middle, and the ones that did not work.

Most agencies show you their ten happiest logos. We show you the whole distribution, because pay-per-meeting only makes sense if you can see what usually happens.

01The best

Campaigns that ran for years.

Long-running programmes where the ICP was tight, the AEs took the meetings, and the number kept compounding.

1,461
qualified meetings booked

OnSite

Buyers reached: Ecomm Manager, VP, manager.

We ran outbound for OnSite, booking 1461 qualified meetings with Ecomm Manager, VP, manager, booked against the ICP agreed with the client.

672
qualified meetings booked

DocJuris

Buyers reached: General Counsel, Chief Legal Officer, Associate General Counsel.

We ran outbound for DocJuris, booking 672 qualified meetings with General Counsel, Chief Legal Officer, Associate General Counsel, booked against the ICP agreed with the client.

632
qualified meetings booked

Beacon

Buyers reached: President, Owner, CEO.

We ran outbound for Beacon, booking 632 qualified meetings with President, Owner, Chief Executive Officer, booked against the ICP agreed with the client.

630
qualified meetings booked

Starbridge

Buyers reached: Business Development Manager, Director of Business Development, Vice President of Sales.

We ran outbound for starbridge.ai, booking 630 qualified meetings with Business Development Manager, Director of Business Development, Vice President of Sales, booked against the ICP agreed with the client.

585
qualified meetings booked

ZenGRC

Buyers reached: CIO, Compliance Manager, CTO.

We ran outbound for ZenGRC, booking 585 qualified meetings with Chief Information Officer, Compliance Manager, Chief Technology Officer, booked against the ICP agreed with the client.

543
qualified meetings booked

Fetch

Buyers reached: Manager, General Manager, Owner.

We ran outbound for Fetch, booking 543 qualified meetings with Manager, General Manager, Owner, booked against the ICP agreed with the client.

348
qualified meetings booked

Halo Security

Buyers reached: Manager, Information Technology, Director, Information Technology, Director of IT.

We ran outbound for Halo Security, booking 348 qualified meetings with Manager, Information Technology, Director, Information Technology, Director of IT, booked against the ICP agreed with the client.

314
qualified meetings booked

Routes Transport

Buyers reached: Director of Operations, COO.

We ran outbound for Routes Transport, booking 314 qualified meetings with Director of Operations, Chief Operations Officer, Chief Operating Officer, booked against the ICP agreed with the client.

283
qualified meetings booked

Threecolts

Buyers reached: President, ceo, CFO.

We ran outbound for Threecolts, booking 283 qualified meetings with President, ceo, Chief Financial Officer, booked against the ICP agreed with the client.

02The middle

One hundred to one hundred and fifty meetings.

Campaigns that ran one to two years. This is the middle of the distribution and what you should expect, not the top row.

143
qualified meetings booked

SuitX

Buyers reached: Safety Director, Environment Health and Safety Manager, Senior Director of Operations.

We ran outbound for SUITX, booking 143 qualified meetings with Safety Director, Environment Health and Safety Manager, Senior Director Of Operations, booked against the ICP agreed with the client.

141
qualified meetings booked

Legalmation

Buyers reached: Partner, Vice President Claims, Attorney.

We ran outbound for Legalmation, booking 141 qualified meetings with Partner, Vice President Claims, Attorney, booked against the ICP agreed with the client.

140
qualified meetings booked

Singlefile

Buyers reached: CFO, Partner, President and Founder.

We ran outbound for Singlefile, booking 140 qualified meetings with Chief Financial Officer, Partner, President and Founder, booked against the ICP agreed with the client.

130
qualified meetings booked

AccuKnox

Buyers reached: Site Reliability Engineer, Security Engineer, CISO.

We ran outbound for AccuKnox, booking 130 qualified meetings with Site Reliability Engineer, Security Engineer, Chief Information Security Officer, booked against the ICP agreed with the client.

128
qualified meetings booked

GlenX

Buyers reached: SDR Manager, Business Development Manager, Global Head of Business Development.

We ran outbound for GlenX B2B Next-Gen SaaS Dialer, booking 128 qualified meetings with SDR Manager, Business Development Manager, Global Head of Business Development, booked against the ICP agreed with the client.

127
qualified meetings booked

Manifest

Buyers reached: COO, President, Director of Operations.

We ran outbound for Manifest, booking 127 qualified meetings with Chief Operating Officer, President, Director Of Operations, booked against the ICP agreed with the client.

121
qualified meetings booked

Trainn

Buyers reached: Manager of Customer Success, Head of Customer Success, Director of Customer Success.

We ran outbound for Trainn, booking 121 qualified meetings with Manager of Customer Success, Head of Customer Success, Director of Customer Success, booked against the ICP agreed with the client.

109
qualified meetings booked

Galide

Buyers reached: IT Manager, Director of Information Technology, It director.

We ran outbound for GALIDE, booking 109 qualified meetings with IT Manager, Director of Information Technology, It director, booked against the ICP agreed with the client.

108
qualified meetings booked

Blueshift

Buyers reached: CTO.

We ran outbound for Blueshift, booking 108 qualified meetings with Chief Technology Officer, CTO, booked against the ICP agreed with the client.

103
qualified meetings booked

Firetail

Buyers reached: CIO, CISO, Senior Director of Information Security & Compliance.

We ran outbound for Firetail, booking 103 qualified meetings with Chief Information Officer, Chief Information Security Officer, Senior Director Of Information Security & Compliance, booked against the ICP agreed with the client.

100
qualified meetings booked

RAS

Buyers reached: Information Technology Manager, Director of Information Technology, Director of Technology.

We ran outbound for RAS Technologies, booking 100 qualified meetings with Information Technology Manager, Director of Information Technology, Director of Technology, booked against the ICP agreed with the client.

100
qualified meetings booked

Verkada

Buyers reached: Executive Director, Manager, Safety, Risk & Asset Protection, Director, Information Technology.

We ran outbound for Verkada, booking 100 qualified meetings with Executive Director, Manager, Safety, Risk & Asset Protection, Director, Information Technology, booked against the ICP agreed with the client.

03The ones that did not work

Ten meetings or fewer.

Some campaigns stop early. Usually the buyer was wrong, the list was too small, or nobody was free to take the calls. Under pay-per-meeting the client paid for exactly what was booked and nothing else. We would rather you see these than find out later. Names withheld, the numbers are real.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: You.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: Vice President of Digital Experience.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: President.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: sales.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: Vice President, Performance and Technology - AI & ML.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: CTO.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: CEO & Founder.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: Logistics Manager.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: not listed.

Stopped early. The client paid for the meetings booked and nothing else.

1
qualified meetings booked

Unnamed, by agreement

Buyers reached: EVP Global Marketing.

Stopped early. The client paid for the meetings booked and nothing else.

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